E-commerce songhy uaqyttarda qarqyndy damyp keledi. Óitken onlayn-sauda qazirgi tanda әlemdik trend bolyp sanalady. Onyng órkendeuine qazirgi aqparattyq tehnologiyalar men jana innovasiyalar óz әserin tiygizude. Statistikalyq mәlimetterge sýiensek, әlemdik onlayn-sauda 2017 jyly 17 payyzgha artqan, ondaghy qarajat - 1,85 trln dollardy qúrady.

Global Ecommerce Report úiymynyng 2017 jyly jýrgizgen zertteui boyynsha, Aziya-Tynyq múhity aimaghy әlemdik elektrondy saudanyng 50 payyzyn iyemdenip otyr. Atalghan aimaqta onlayn-saudanyng damu qarqyny jyl sayyn 20 payyzdy kórsetedi. Alayda, Soltýstik Amerikada búl sauda týrining damu dengeyi 9 payyzdy qúraydy.  

Elektrondy kommersiyasy damyghan alpauyt memleketterge keletin bolsaq, eng aldynghy oryndy 681 mlrd dollarmen Qytay alady. Artynsha, AQSh (438 mlrd dollar), ýshinshi oryn bolsa Úlybritaniyagha tiyesili (196 mlrd dollar).

Australiya men Týrkiya elderinde de atalghan sauda týri damu ýstinde. Elektrondy saudanyng ósu qarqyny 31 payyzdan 40 payyzgha deyin eken. Al, osy aimaqtardaghy elektrondy kommersiyanyng damu dengeyi orta eseppen alghanda 17 payyzdy qúraydy.

Europa memleketterinde e-commerce JIÓ-ning 4,91% qúraydy. Odan keyingi oryndy Aziya-Tynyq múhity elderi iyemdenedi (4,87%). Al, eng jogharghy kórsetkish Qytaygha tiyesili (JIÓ – 7,9%), JIÓ boyynsha ekinshi oryndy Fransiya alady (3,95%).

Indoneziyada halyqtyng nebәri 15 payyzy internetpen qamtylghan, al onyng 29 payyzy ghana internet-dýkenderding qyzmetin paydalanady. Degenmen, búl elding elektrondy saudasy jyl sanap 24,2 prosentke artuda.

Halyqaralyq elektrondy sauda qorynyng koordinatory Sara Lounnyng (Sara Lone) aytuynsha, әlemdik onlayn-sauda naryghy damyp keledi. Onyng órkendeui tikeley memleketting ekonomikalyq sayasatynyng dúrystyghyna baylanysty. Búghan qosa, internet qoldanushylar sany da ósip keledi eken. Búl óz kezeginde elektrondy kommunikasiyanyng damuyna serpin berip, jana tútynushylar legin qalyptastyrady eken.

Global Ecommerce Report-tyng zertteuine sәikes, әlemdik tútynushylardyng 53 payyzy әleumettik jeliler arqyly sauda jasaydy. Osy rette Facebook әleumettik jelisining orny airyqsha. Yaghni, tútynushylardyng 46 prosenti elektrondy saudany qoldanady.

E-kommersiyadaghy mәselelerding biri – senim. Onlayn-saudany paydalanushylardyng 42 payyzy senimning atalghan sala týrining damuyna әser etetinin aitqan.

Onlayn-saudadaghy әlemdik ýzdik kompaniyalargha keler bolsaq, Amazon.com, Itunes.com , Zappos.com, Ebay.com, Officedepot.com jәne t.b.

Mysal retinde osy kompaniyalardyng 2-ne toqtala ketsek, Amazon.com – halyqaralyq dengeydegi eng iri internet kompaniya. Múnda tauar týrining barlyghy bar. Mәselen, saghattan bastap, kólik dóngelegine deyin alugha bolady. Búl úiymnyng qyzmetin paydalanushy әlemdik memleketter AQSh, Braziliya, Kanaada, Úlybritaniya, Germaniya, Japoniya, Fransiya, Polisha, Ispaniya, Ýndistan, Qytay, TMD memleketteri. Sonday-aq, atalghan memleketterde osy kompaniyanyng filialdary ornalasqan. Financial Times-ting 2017 jylghy mәlimetinshe, onyng kapitalizasiyasy 506 mlrd dollardy qúrasa, jyldyq tabysy 3 mlrd dollardy kórsetip otyr. Al, 2016 jyly jyldyq tabys 600 mln dollargha tómen bolghan edi. Al, Bloomberg Billionaires Index aituynsha, Amazon negizin salushysy  Djeff Bezostyng jaghdayy 100 mlrd dollargha baghalanypty.

Al, Itunes.com-nyng jartysy Apple negizin salushysy Stiva Djobsqa tiyesili. Atalghan mekeme internette audio materialdardy satumen ainalysu boyynsha eng joghary kórsetkishke iye. Múndaghy muzykalar 99 sentpen baghalanady. Álemning 600 mln túrghyny osy kompaniyanyng qyzmetin tútynady eken. Búl kompaniya Apple-ge tiyesili bolghandyqtan Apple-ding jyldyq tabysyn kórsetkendi jón sanadyq. Yaghni, 2018 jyldyng birinshi jartyjyldyghy boyynsha 83 mlrd dollardy qúrady.

Qazaqstandaghy e-kommersiyanyng damuy dengeyi de jyl sanap artuda. Statistikalyq mәlimetter boyynsha, elimizde 10 mln adam internetti paydalanady eken. 2017 jyly QR elektrondyq sauda naryghynyng kólemi 106,9 milliard tengeni qúraghan. Yaghni, ol bólshektik tauar ainalymy kólemining 1,2 payyzyn qúrady.  Al, 2018 jyldyng 5 aiyndaghy elektrondyq sauda naryghynyng kólemi 101 milliard tengeni nemese bólshek tauar ainalymynyng jalpy kólemining 2,9 payyzyn kórsetken.

Onlayn-sauda salasynda satu.kz‎, tehnodom, kaspi.kz, flip.kz, AliExpress siyaqty iri oiynshylardyng qyzmeti elimizde kýnnen kýnge jandanyp, súranysqa ie bolyp jatyr.

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