Qazaqstandaghy tehnologiya naryghynyng damuy jalghasuda: sifrlyq tehnologiyalargha degen qyzyghushylyqtyng jyldam ósui ayasynda paydalanushylardyng tútynushylyq әdetteri ózgerude. Qazaqstandyqtar ózderining gadjetterin belsendi týrde janartyp, trendterdi yqylaspen qadaghalaytyndyqtan, smartfondar kópshilikting nazarynda. Búl rette baylanys qúraldary men elektrondyq qúrylghylardyng túraqty qaytalama naryghy qalyptasuda.   

GfK zertteu kompaniyasynyng mәlimeti boyynsha, 2024 jyldyng alghashqy 10 aiynda Qazaqstanda 1 676 666 smartfon satylghan. Búl elimizding enbekke qabiletti әrbir segizinshi túrghyny úyaly telefonyn janartqanyn bildiredi. Degenmen, 2023 jyldyng sәikes kezenimen salystyrghanda satu kólemi 39%-gha tómendedi, búl naryqtyng qanyqtylyghyn nemese satyp alugha sanaly kózqarasty kórsetedi.  

Qazaqstandyqtar neni tandaydy?  

Satyp alushylardyng kópshiligi әli de Android qúrylghylaryn tandaydy, olardyng ýlesi 84%. Biraq iOS sonymen qatar túraqty týrde tanymal bolyp keledi, onyng ýlesi 2023 jylghy 13,8%-gha qarsy 16%-gha deyin ósedi.  

Ýlken ekrandargha qyzyghushylyq artty: 2024 jyly satyp alushylar diagonaly 6,7-den 7 duymge deyingi modeliderdi jii tandady. Biraq saqtau kólemi әli de 256 GB-tan aspaydy: ótken jyly satylghan smartfondardyng 86,7% -ynda 128 nemese 256 GB ishki jady boldy.  

Smartfondardyng ekinshi naryghy qalay damuda 

Belsendi tehnologiyalardy janartu ayasynda «eski» qúrylghylardy qayta bóluge qyzyghushylyq artyp keledi. Qazaqstanda 2020 jyly alghash ret iske qosylghan Trade-in baghdarlamalary tanymal boluda: tek 2021 jyldyng ózinde osynday baghdarlamalar arqyly 50 mynnan astam smartfon saudalandy. 2023 jylgha qaray búl kórsetkish ósudi jalghastyrdy, әsirese iri jelilerde – Sulpak, Technodom, Freedom Mobile jәne t.b.  

Sonymen qatar, naryq sarapshylary aiyrbastaugha jiberiletin qúrylghylar jii jaqsy jaghdayda jәne funksionaldyq jaghynan janalarymen birdey derlik jaqsy ekenin atap ótedi. Búl kóptegen qazaqstandyqtardyng smartfondaryn 1–1,5 jylda bir ret janartyp otyruymen týsindiriledi: negizinen aqaular nemese aqaulargha baylanysty emes, «modelidi janartu» ýshin.  

Nege ózinizge satu tiyimdi bolyp sanalady? 

Sondyqtan kóptegen paydalanushylar gadjetterdi tek trade-in arqyly ghana emes, sonymen qatar qaytalama naryqta satudy tandaydy. Osylaysha siz qúrylghy ýshin aitarlyqtay ýlken somany ala alasyz jәne mәmile sharttaryn óziniz ornata alasyz. Sonymen qatar, premium jәne orta dengeyli qúrylghylar (әsirese Apple jәne Samsung) joghary ótimdilik pen satyp alushylar tarapynan qyzyghushylyqty saqtaydy.  

Alayaqtyq jaghdaylarynyng ósui jaghdayynda qayta satu prosesining qauipsizdigin qamtamasyz etu ýshin qazaqstandyqtar paydalanushylardyng eki sanatynyng da: satushylar men satyp alushylardyng mýddelerin qorghaugha ýiretilgen mamandandyrylghan internet-dýkendermen jәne platformalarmen yntymaqtasa bastady. Qazaqstandaghy osynday servisterding biri - komissiyalyq internet-dýken 7payda.kz. Ol qúrylghylardy tekserudi, satushylar men satyp alushylardyng jeke derekterin alayaqtyqtan qorghaudy jәne habarlandyrudy ornalastyrudan bastap tólemdi alugha deyingi barlyq kezenderde mәmilening qúpiyalylyghyn qamtamasyz etedi.  

Qorytyndy  

Qazaqstandyq smartfondar naryghy ósu men әrtaraptandyrudy jalghastyruda: bir jaghynan tútynushylar gadjetterin janartyp jatsa, ekinshi jaghynan túraqty qaytalama naryqty qalyptastyruda. Búrynghy qúrylghylardy satu olardy aiyrbastaugha tapsyrghannan góri tiyimdirek bolady. Óz kiristerin ghana emes, sonday-aq kliyent ýshin әrbir mәmilening qauipsizdigin de oilaytyn 7payda.kz siyaqty tekserilgen platformalardy tandau manyzdy. 

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