Býgin, 2025 jylghy 5 qarashada, Astanadaghy «Qazmedia» ortalyghynda Astana Media Week 2025 forumy óz júmysyn bastady.

Toghyz jyl ishinde forum Qazaqstandaghy media salasyn damytugha arnalghan basty alangha ainalyp, halyqaralyq jәne otandyq media kәsiby mamandaryn, mediabiznes ókilderi men memlekettik organdardy biriktiretin manyzdy platforma bolyp qalyptasty.

Suret: QR Mәdeniyet jәne aqparat ministrligining baspasóz qyzmetinen alyndy.

Mediaaptanyng alghashqy kýni «Jasandy intellekt pen sifrlandyru kezenindegi jurnalistikanyng jana baghyttary: qogham senimi jәne órkendeu» atty plenarlyq sessiyamen ashyldy. Forum qatysushylaryna Qazaqstan Respublikasynyng Mәdeniyet jәne aqparat ministri Aida Balaevanyng qúttyqtau haty oqyldy.

«Aqparat basty resursqa ainalghan zamanda bizding osynday basqosularymyzdyng manyzy erekshe. Sebebi dәl osynday alanda ghana biz ózekti mәselelerdi ashyq talqylap, qorytyndy jasap, sonyng negizinde biznes pen memlekettik basqaru jýiesine qatysty manyzdy sheshimder qabylday alamyz. Býginde Qazaqstan kenistik pen uaqyt toghysyndaghy erekshe kezendi bastan ótkerude. Memleket, qogham jәne media azamattardyng súranysyna say, elding aldaghy damuynyng zamanauy baghyt-baghdaryn aiqyndap keledi. Memleket basshysynyng «Ádiletti Qazaqstandy» qúru isinde osynday ózara bekem baylanys berik irgetasqa ainalugha tiyis degeni de beker emes», – dedi Aida Balaeva.

Suret: QR Mәdeniyet jәne aqparat ministrligining baspasóz qyzmetinen alyndy.

Ministr Digital News Report zertteuine sәikes, Qazaqstan azamattarynyng búqaralyq aqparat qúraldaryna degen senim dengeyi Ortalyq Aziyadaghy basqa eldermen salystyrghanda aitarlyqtay joghary ekenin aitty. Aida Balaevanyng aituynsha, búl – mediasalany reformalau boyynsha memleket jýrgizip kele jatqan jýieli sayasattyng nәtiyjesi.

Ministr qúttyqtauynda atap ótkendey, Qazaqstan ónirde alghashqylardyng biri bolyp halyqaralyq standarttargha, sonyng ishinde Digital Services Act qaghidattaryna negizdelgen «Onlayn-platformalar jәne onlayn-jarnama turaly» zang qabyldady. Sonymen qatar jana «Mass-media turaly» zang redaksiyalardyng qúqyqtyq mәrtebesin kýsheytip, jurnalisterdi qorghau tetikterin keneytti jәne aqparatqa qol jetkizu tәrtibin naqty aiqyndady. Aida Balaeva osy baghyttaghy júmys jalghasyn tabatynyn aita kele, ministrlik birqatar zannamalyq aktilerge ózgerister engizudi kózdeytin týzetuler әzirlep jatqanyn atap ótti. Búl týzetuler aqparattyq kenistiktegi jyldam ózgeristerge layyqty jauap bolmaq.

Suret: QR Mәdeniyet jәne aqparat ministrligining baspasóz qyzmetinen alyndy.

Plenarlyq sessiyada sonday-aq QR Mәdeniyet jәne aqparat viyse-ministri Qanat Ysqaqov, Euronews-ting Qazaqstandaghy buro jetekshisi Boyan Brkich, Euronews halyqaralyq tilshisi (Fransiya) Denis Loktie, Ózbekstan Últtyq media qauymdastyghy bas diyrektorynyng orynbasary Sanjar Ustaboboev, Týrkiya radioteleviziyalyq korporasiyasynyng (Týrkiya) Qazaqstandaghy ókildigining diyrektory Mehmed Zahid Chalyshkan jәne "Jetinshi arna" telearnasynyng bas diyrektory Ilham Ibragimov sóz sóiledi.

Is-shara «Jurnalistika toghysynda: jasandy intellekti bar sifrlyq medianyng payda boluy» atty panelidik sessiyamen jalghasty. Búl alanda qazirgi aqparattyq kenistikting transformasiyasyndaghy negizgi ýrdister talqylandy. Ayta keterligi, baghdarlamanyng bir bóligi strimingtik platformalar naryghyna arnaldy.

Suret: QR Mәdeniyet jәne aqparat ministrligining baspasóz qyzmetinen alyndy.

Aldaghy eki kýn ishinde mediaortalyq hollynda Astana Media Week 2025 kontent-marketi ótedi. Búl – jana formattar, koproduksiyalar jәne halyqaralyq kooperasiyalar tanystyrylatyn alan. Kontent-market prodakshn-kompaniyalar, distribiutorlar jәne platformalar arasyndaghy iskerlik kezdesuler ótkizuge mýmkindik beredi. Múnda Qyrghyzstan, Ózbekstan, Qytay men Qazaqstannyng ishki jәne syrtqy naryqtaryna arnalghan jana iydeyalar, pilottyq jobalar men birlesken óndiris mýmkindikteri úsynylady.

Astana Media Week 2025 7 qarashagha deyin jalghasyp, elimizding barlyq ónirlerinen memlekettik, tәuelsiz jәne jana media ókilderi bas qosady. Qatysushylar ýshin plenarlyq jәne panelidik talqylaular, jabyq pitching-sessiyalar, sonday-aq saladaghy jetekshi sarapshylar ótkizetin praktikalyq master-klasstar úiymdastyrylady.

Mediaapta ayasynda eng belsendi qatysushylargha arnayy syilyqtar qarastyrylghan. Ýzdik súraq qoyghan avtorlar jetekshi strimingtik serviys, mediamonitoringtik kompaniyalardyng jyldyq jazylymyna arnalghan sertifikattar jәne bas jýlde – Samarqandqa sayahat útyp alu mýmkindigine ie bolady.

Abai.kz