Ótken jyldary estigen súmdyq statistikam, Qazaqstanda ózining tughan balasyna aliyment tólemey, qashyp jýrgen 500 000 "erkek" bar. Qorqynyshty ma? Taghy bir alandatyn statistika, býgingi tanda bala-baqshagha resmy kezekke 500 000 býldirshin tirkelgen. Búl sifrlar kәdimgidey resmy úiymdardyng zerttegeni. Úshyp-qashyp jýrgenderi men qújaty dúrys bolmay statistikagha enbey qalghany qansha ma deshi...
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Búl sifrlardy paydalanyp zarlap, bireudi kinәlap, negativ aitqym kelip túrghan joq. Kerisinshe keremet kenes pen әdemi aqyl, bolatyn biznesy iydeyany úsynghaly otyrmyn. Keyde súrap jatady, qolymda aqsham bar ne bos uaqytym, jelaniyem bar, qanday biznes ashsam bolady dep. Men aitamyn, eng aldymen biznes izdeme, kliyent izde. Týsiniktirek bolsyn, aldymen kliyenting bar bolyp túrsa, sodan song biznes jayly oilan. Yaghny birinshi súranys tuyp, keyin úsynys jasaghan әdemi jýredi. Al bizde kópshilik aldymen úsynys jasaydy, sosyn oghan súranystyng bar ekenin ózindik oiy men stereotipterine sýienip, dәleldeuge tyrysady. Negizi kliyenti joq, sәikesinshe bizneste damu, qaltada aqsha joq.
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Endi ne istemek kerek... Biznesting kókesi - serviys. Shyghyny az, riski derlik joq, paydasy kóp. Oghan kliyent tabu ýshin sotkandy ashasyn, songhy 3 kýndegi kiris qonyraularynda ne әngime bolghanyn esine týsiresin. Saghan júrt ne mәselemen habarlasady, sol - sening nishan. Aytpaqshy, songhy kezde 2 únamaytyn sózding biri - nisha (Ekinshisi - startap. Ol jayly keyinirek kósilermin). Nisha izdegishterge aitarym, sen nishany tappaysyn, nisha seni tabady. Sening júrttan jaqsy jasaytyn sharuannyn, qyzmetinnin, tirliginning bәri - sening nishan. Ekining biri kóshirip alatyn dýnie - nisha emes. Telefon arqyly dostaryng men tanystaryng kóp súraytyn servisti әdemilep upakovkalap, jýielep, qúndylyghyn arttyryp, naryqqa úsynasyn. Sen bir tirlikti elden jyldam, sapaly ne arzan jasay alsan, demek naghyz sen jasaytyn biznes sol!
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Kontaktiden deni dúrys birdene shyqpasa, telefonda bos bylshyldap otyratyn bolsan, TV, gazet, neshe týrli sayttardan janalyq oqyp jýresin. Áriyne, jagha ústatarlyq, jan týrshigerlik, adam shoshytarlyq statistika aldynnan shygha keledi. Sol bir problemagha memleketti synaytyn azamattyq rakurstan emes, shansty jibermeytin kәsipkery kózqaraspen qaraysyn. Mysaly, 500 000 aliyment tólemeytin erkeksymaqtargha ne biznes oilap tabugha bolady? Birden 3 iydeya jarq ete qaldy: 1) Aliymentin óndirip beretin jeke zangerlik kómek nemese jeke sot oryndaushy qyzmeti 2) Aliyment ala almay jәutendegen әielderge psihologiyalyq qoljetimdi qyzmet 3) Áke meyirimine toymaghan balalardy damytatyn ortalyqtar...

Jalpy oilansan, shygha beredi. Bala-baqsha kezegine túrghan balalardyng statistikasyna qarap, jeke bala-baqsha ashsan, kliyentsiz qalmaysyn. Balany jan-jaqty intellektual damytatyn bala qaraushy qyzmeti. Tannan keshke deyin 2-3 saghat balanyng oiy bólinui ýshin sauda ortalyqtardyng ishinen balalargha arnalghan oiyn alandary, shoular, konserttik baghdarlamalar dep kete beredi. Búl marketing analiz jasau arqyly sanaly týrde bizneske kelu dep atalady.
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Ayta bersek, iydeya kóp. Eki qolgha bir kýrek demekshi, divan jaghalamaghan, sotka sipalamaghan adamgha naryq ta, aqsha da, tirlik te kóp. Ol ýshin súmdyq bas pen asyp-tasyp bara jatqan bilimning de qajeti shamaly...

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