Almatynyng aeroportynan kitap alatyn әdetime salyp, kitap dýkenin izdep tappadym. Sóitsem jabylyp tynypty. Ornyna kofe satatyn dýngirshek ashylypty. Kónilim qynjyldy da, emosiyasyz esep-qisapqa kóshtim.
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6-7 kv m jerge ary ketse 200-250 myng tg tóleytin shyghar. Eger әr kitaptan 1000 tg payda qalsa, satushynyng jalaqysy bar, minimum 600 kitap ótui kerek. Demek, kýnine 20 kitap. Kýnine myndaghan adam úshatyn halyqaralyq әuejaygha 20 dana kitap ne tәiiri degen oy keldi...
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Kitap dýkenining jabyluyna 3 sebep bar dep oiladym:
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1) Adamdar qaghaz kitap oqymaydy. Úshaqta ainalama qarasam, júrt kóbine Uatsapta sóilesip otyrady, oiyn oinaydy nemese kino qarap, muzyka tyndaydy. 100 adamnyng ishinde maksimum 5-6 jolaushy kitap oqityn shyghar. Demek, súranys joq.
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2) Baghasy qymbat. Keshe Melomannan 4 kitapty 19 300 tengege aldym. Bagha uday. 200-300 bettik Reseyding shygharghan kitaptary 4000-7000 tg aralyghynda, qazaqtardiki 3000-4000 tg shamasynda. Tipografiyanyng baghasyn biletin adam retinde aitarym 200-300 bettik kitaptar 1500-3500 tg aralyghynda boluy kerek. Play Market-te elektron kitaptardyng baghasy 500-2500 tg shamasynda sapasyna, taqyrybyna, ótuine qaray.
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3) Tematika dúrys emes. Áuejayda da sol motivasiyalyq kitaptar, al ol jerde motivasiyagha toyghan adamdar jýredi. Aeroportta sheteldikter kóp jýretin bolghandyqtan, til ýirenetin tilasharlar, turisterge qajet oqulyqtar, Qazaqstan jayly tanymdyq kontent, tarihiy-mәdeniy-biznesy aghylshynsha, qytaysha, arabsha, týrikshe kitaptar túruy jón dep oilaymyn. Aeroportta Melomandaghy oryssha kitaptar ótpeydi qysqasy.
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Almatydaghy әuejayda kitap dýkenining jabyluyna ne sebep dep oilaysyzdar? Dәl sol jerge marketing analiz jasap, kitap dýkenin ashsam óte me? Jalpy kitap naryghy jayly ne deysizder?

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