2016 jyldyng qantarynda «Teleradio taratu turaly» Zangha ózgerister kýshine enedi. Jana zang elimizde taratylatyn sheteldik telearnalarda jarnama kórsetuge tyiym salady. Búl ózgerister osy uaqytqa deyin sheteldik arnalargha tólenetin jarnama aqysynyng elde qaluyna, otandyq televiziyany damytugha júmsaugha mýmkindik beredi. Sonday-aq, zangha engen ózgerister elding aqparattyq qauipsizdigin qamtamasyz etuge qyzmet etetin bolady.

Qazir zangha engen ózgeriter mamandar men qarapayym telekórermender arasynda qyzu talqylanuda. Nazarlarynyzgha birneshe otandyq telearna basshylary men tanymal sarapshylardyng pikirlerin úsynamyz.

«Jarnama quyp keldik...»

Seyitqazy Mataev, Qazaqstan Jurnalister odaghynyng tóraghasy:

Atalghan ózgeristerdi qoldaymyn, әriyne. Kabelidi operatorlar shyghyngha úshyraydy degen әngimeler aityluda. Ekinshi mәsele, búl sala osy uaqytqa deyin zanmen rettelmey keldi. Sonyng saldarynan sheteldik arnalardy retranslyasiya jasaytyn operatorlar sheksiz jarnama quumen ainalysty. Ol jarnamalardyng kóbi bizding mentaliytetke say kelmedi.

Endi operatorardyng narazylyghyna kelsek. Olar sheteldik arnalardan jarnamany qiyp alyp tastau mýmkindigi joqtyghyn aitulary mýmkin. Esterinizde bolsa, efirding 50 payyzy memlekettik tilde bolu kerek degen talap qoyylghanda da narazylyq tanytqandar boldy. Biraq, uaqyt óte kele barlyghy sabasyna týsti. Shyn mәninde jarnama da zanmen rettelui kerek. Sondyqtan men búl bastamany qoldaymyn. Jana ózgerister qazaqstandyq telearnalargha belgili-bir dengeyde qoldau jasau bolyp tabylady.

Jarnama endi ghalamtor naryghyna ketedi degen de pikirler aitylyp jýr. Men múnymen tolyq kelise qoymaymyn. Birinshiden, Qazaqstanda halyq sany sonday kóp emes. Ekinshiden, belsendi ghalamtor paydalanushylar tek Almaty, Astana, Qaraghandy siyaqty iri qalalarda ghana shoghyrlanghan. Byltyr biz jýrgizgen zertteuler qazaqstandyqtardyng 90 payyzy aqparatty telearnalardan alatynyn kórsetti. Sondyqtan, jarnama berushiler jaqyn arada TV efiyrine jarnama beruden bas tarta qoymaydy.

«Kabelidik arnalargha esh qauip joq»

Quat Bahridinov, «Jetinshi arnanyn» Bas diyrektory:

Kabelidik operatorlardyng óz biznesterine qauip tóndiredi degen shaghymdary negizsiz. Birinshiden, kabelidi operatorlardyng negizgi kiris kózi – abonentterding tólemi boluy kerek. Baghany qoldanushylardyng talgham-tandauy, aimaqtardyng әleumettik, demografiyalyq ahualy syndy faktorlar qalyptastyrady.

Ekinshiden, qosymsha kiris kózi retinde qosymsha kórsetiletin qyzmet týrleri, yaghni, kabelidi TV-gha qosu, qúrylghylardy jalgha beru, baptau syndy qyzmetter boluy kerek. Operatorlar jarnamadan týsetin tabys turaly aitqanda, baghdarlamalyq bloktargha engiziletin ýzindiler men aimaqtarda tanymaldylyqqa ie jýgirtpe joldar turaly aitady. Yaghni, kabelidi operatorlarda tabys tabudyng 3-4 joly bar. solardyng negizgisi – abonenttik tólem.

«Naryqta teng bәsekelestik bolmady»

Dosym Sәtbaev, sayasattanushy, Tәuekelderdi baghalau tobynyng diyrektory:

Osy zang jobasyn talqylaulargha men de qatystym. Búghan deyin sheteldik arnalar, әsirese, reseylik arnalar bizding naryqqa eshqanday shyghynsyz, erkin enip jýrdi. Sol arqyly olar ýlken jarnamalyq ýlesti op-onay iyelenip keldi. Búl әdil bәsekelestikke jatpaydy. Negizinde bәsekelestik teng jaghdayda jýrui kerek jәne otandyq telearnalar da jarnamalyq budjetke ie boluy kerek. Men osy ózgeristerdi qoldaymyn.

«Jarnamadan Qazaqstangha payda týspeytin»

Qanat Sahariyanov, KTK telearnasynyng Bas diyrektory:

Álemdik iri jarnama berushiler sheteldik arnalardyng Qazaqstan aumaghyna erkin taraytynyn bilip, solargha jarnama berip keldi. Ol kelisimderding barlyghy syrtta jýrgizilip, aqsha elge mýldem kirmeytin. Al, jarnama qazaqstandyq auditoriyagha erkin tarady. Otandyq telearnalar habar taratugha tólegen qarajatyn jarnamadan týsiruge әreket etse, sheteldik arnalar taratugha aqsha tólemedi, biraq jarnamadan payda tapty. Sonda biz sheteldik arnalardy teginnen tegin asyrap kelgen bolamyz. Sodan keyin, sheteldik BAQ-tar qazaqstandyq zang talaptaryna da nazar audarmaydy.

«Qyruar qarajat ishki naryqta qalatyn boldy»

Baghdat Qojahmetov, «31 arna» Bas diyrektory:

«Teleradio taratu turaly» zangha engen ózgeristi songhy eki jiyrma jyldyqta osy salada oryn alghan jaghymdy innovasiya dep qabyldaymyz. Biz búl turaly bayaghydan aityp keldik. Endi mine, otandyq televiziyany damytugha kedergi keltirip kelgen basty sebep joyyldy. Endi, bizding esebimiz boyynsha, jylyna tórt milliard tengege juyq aqsha elde qalatyn boldy. Búl otandyq TV-ny әlemdik dengeyge kóteruge mýmkindik beredi. Jana baghdarlamalar, serialdar, jana tehnologiyalar naryqqa keledi. 

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