Kezinde «Kýn kósem» atanghan Uliyanov marqúm qaldyryp ketken kóp sózding ishinde «Ónerlerding ishindegi eng úlysy - kino» degeni de bar eken. Qazaqqa qylghany ýshin oghan ishim asa jylymasa da jogharyda aitylghannyng jany bar ekenin moyyndap jýrgen jayym bar. Shәi, et, sabyn siyaqty kýndelikti tútynatyn nәrselerding qataryna úzaq-sonar kino - serial myghym jayghasqannan keyin basqa amalyng da qalmaydy. Búny bizden búryn týsingen baukespe úrylar búrynghyday joryghyn týn ortasyna josparlap әure bolmastan tanymal serial jýretin uaqytta qora-qopsyny, asa jylpystary «kógildir jәshik» joq bólmelerdi emin-erkin sýzip shyghady. Ánshәiinde typyrlap tynym tappaytyn jandardy teleekrangha tapjyltpay telmirtip qoyghan serialdar syry nede eken?

Kezinde «Kýn kósem» atanghan Uliyanov marqúm qaldyryp ketken kóp sózding ishinde «Ónerlerding ishindegi eng úlysy - kino» degeni de bar eken. Qazaqqa qylghany ýshin oghan ishim asa jylymasa da jogharyda aitylghannyng jany bar ekenin moyyndap jýrgen jayym bar. Shәi, et, sabyn siyaqty kýndelikti tútynatyn nәrselerding qataryna úzaq-sonar kino - serial myghym jayghasqannan keyin basqa amalyng da qalmaydy. Búny bizden búryn týsingen baukespe úrylar búrynghyday joryghyn týn ortasyna josparlap әure bolmastan tanymal serial jýretin uaqytta qora-qopsyny, asa jylpystary «kógildir jәshik» joq bólmelerdi emin-erkin sýzip shyghady. Ánshәiinde typyrlap tynym tappaytyn jandardy teleekrangha tapjyltpay telmirtip qoyghan serialdar syry nede eken?

Sonymen, serialdardy ne ýshin jasaydy? Álbette, aqsha ýshin. Keybir ózindik erekshelikteri bar demeseng serial da kirpish, mashina, kәmpit siyaqty tauar. Demek, kez kelgen AQ, JK, JShS-ng jarghysynda jazylghanday serial  payda tabu ýshin týsiriledi. Serial týsiruding qarjylyq tiyimdiliginen habardar bolu ýshin onyng budjetine, shyqqan shyghyny men kassalyq jinaghyna t.s.s kórsetkishterine kóz jýgirtu jetkilikti. Áriyne, shyqqan shyghynyn aqtay almay jatqan serialdar da oqta-tekte bolsa da kezdesip qalady. Alayda keybir zertteushiler serial týsirudegi basty maqsat tenge tabu emes, - dep sanaydy. Sebebi serial - eng әueli iydeologiyalyq qaru, sondyqtan oghan jemisin artynan beretin zor mindetter, mysaly serialdyng translyasiyasy jýretin elderge týrli iydeyalardy, salt-dәstýrlerdi, diny aghymdardy, qoghamdyq qarym-qatynastardy, sәn ýlgilerin, kerek deseng ne iship ne jeu kerektigin jәne qalay iship-jeu kerektigine deyin tyqpalaytyn zor mindetter jýkteledi-mys.  Búl «jemisterdi» úzaq kýtu kerektigi avtorlardy týk qorqytpaydy, sebebi búlar - úzaq merzimdi josparlar, tyshqangha arnap shashylghan bir uys uly dәnning shyghyny men bererine qojayyn onday alandamaydy emes pe - tyshqan bar bolsa, nәtiyjesi - kepildi, uly dәnning baghasy arzan,  tesik-jaryqtyng ishinde ómirem tapqan tyshqannan qaqpangha týsip qiralandaghanyn kórgendey lәzzat almaytynyng bolmasa jem men terdi bosqa tókpegening birtindep bilinetini anyq. Serialda da sol siyaqty ondaghy qaptaghan qarmaqtyng birine bolmasa birine qúrbandyq mindetti týrde ilinedi, búl jerde  de jogharyda aitylghan tyshqan siyaqty serialdan sormanday bolghan naqty jannyng metamorfozalaryna kuә bolmaghanymen jalpy mashtabtaghy nәtiyjeler uaqyt ótken sayyn aishyqtala týsedi. Nәtiyjening auqymy men merzimi serialgha júmsalghan resurstargha tikeley baylanysty, sondyqtan serialdargha qyruar qarjy júmsalady, ataqty ne symbatty әrtister tartylady, tәulik boyy jarnamalanady, translyasiyasy tanymal telekanaldarda jýredi, taghysyn-taghy. Serialdardyng tútas elding taghdyryna әserin zerttegen ghalymdar bir tanymal serialdyng translyasiyasy jýretin Braziliyanyng shtattarynda ajyrasu oqighalary atalghan serialdyng bas keyipkerleri ajyrasqan kezde 10 payyzgha ósetinin anyqtady. Luidjy Bokkone Kommersiyalyq institutynyng ekonomist mamany Eliana Pa Ferrara serialdar adam ómirine kәdimgidey yqpal keltiretini, serialgha tabynushylarda bala sany kәduilgi adamghargha qaraghanda 6-11 payyzgha tómen  ekendigini turaly tújyrymdama jasady.

20 ghasyrdyng 20 jyldary birneshe elding shabyluyna qatar úshyraghanymyz siyaqty qazir ekranymyz da qyruar elding qabattasasqan intervensiyasyna úshyrap jatyr. Solardyng ishinde Ontýstik Amerika (Meksika, Braziliya, Argentina),  týrik jәne korey serialdary erekshe atap ótuge layyq. Serialdardyng san-aluany bolatynyna qaramastan olardyng bәrine tәn qasiyetterdi, mysaly kemshilikterdi tabugha bolady. Eng әueli, serial kóru - tekke ketken esil uaqyt. Ortasha statistikalyq esepke jýginsek, adam kýnine saghat jarym uaqytyn serial qaraugha júmsaghan jaghdayda jylyna 23-24 kýn jinalyp qalady eken. Jәne serial qarau arqyly bir jana nәrse tabu ne paydaly nәrse ýirenu - asa siyrek kezdesetin qúbylys. Osy saghat jarym uaqytty tiyimdi  paydalanghan jaghdayda shet tilin erkin mengerip alugha ne dene jattyghularyna uaqyt bólu arqyly densaulyqty edәuir týzep alugha әbden bolar edi. Shet elderde adamnyng psihikalyq jaghdayyn zerteuge arnalghan saualnama arasynda «túraqty týrde serial qaraysyz ba?» degen súraq bar kórinedi. Búl súraqqa «iyә» degen jauap beru qaralushynyng psihologiyalyq portretine «óz uaqytyna, yaghny ómirine qúrmeti az eken»,- degen shtrih qosady. Adamnyng jan dýniyesi qanyray bastaghanda ghana shyn ómirden bezip araqtan, kartadan, júmystan ... sonday-aq bizding býgingi taqyrybymyz-serialdardan pana izdey bastaydy.  Zerteushilerding pikirinshe, serialdardan tuyndaytyn kelesi bir qauip keybir sengish hәm әsershil jandar serial arqyly ómirlik tәjiriybe jinaugha bolady dep sanap, teleekrannan kórgen jayttardy dayyn reseptilerge balaytyndyghy eken. Eshqannan motiyvi joq keybir qylmystardy taldau barysynda qylmysker ózi kórgen kinodaghy bas keyipkerine eliktegeni mәlim bolghan.

Sonda qattyghy qashan da sezilip túratyn qos qúndylyqtyng (aqsha men uaqyt) biri - altyn uaqytty bóluge serialdar nesimen bauraydy eken? "Vestiy-2" atty izrail gazetining tilshisi Viktoriya Munblitting payymdauynsha, serial qarau - búl bir joralghy, meditasiya dese de bolady eken. Serialdyng keyipkerleri birneshe ay boyyna, kýn sayyn, ylghy bir uaqytta aqiqat mindetti týrde jeniske jetetin siqyrly ózge әlemge sapar shegu arqyly kýitkil tirlikting kýibeni men alanynan bir saghatqa qútylugha jeteleydi. Sóitip, eresek jan kýnine bir sәt әr nәrsege ilanghysh, baqytty bala qalpyna ene alady. Búnday kýidi serial qarau kezinde stress garmony - kateholaminderding bólinuimen týsindiretinder de bar. Shiryghu indeksining tómendeui, әsirese, serial sonyna serial qaraushy әiel adamdardyng jartysynan artyghynda bayqalady. Demek giypertoniyamen, neyrosirkulyatorlyq distoniya jәne basqa da negizinde nerv regulyasiyasynyng búzyluy jatatyn ózge de jýrek-tamyr nauqastar ýshin serialdyng emdik efektisi bar deydi olar. Al kórnekti fransuz filosofy Giston Bashlyar «Ot psihoanalizy» atty essesinde alghashqy qauymdaghy adamdar ómirinde ottyng jylynu men tamaq pisiruden ózge de rolider atqarghanyn jazady. Avtordyng aituynsha, mazdap janyp jatqan oshaq janynda otyru adamgha kәdimgidey tynyshtyq syilaydy eken. Jabayy jyrtqyshtar ottan seskenip oshaq basyndaghylardy mazalay almaydy, oshaqta әdette býlkildep kýndelikti kishkentay quanysh - as qaynap jatady, negizinen sharuanyng bәri bitip keshke jaghylatyn ot - demalystyng da simvoly.  Yaghni, oshaqtaghy ot qay zamanda bolmasyn qadirli tynyshtyqty, mamyrajaylyqty syilaydy. Ýiin gaz, elektrmen jylytugha qansha jerden qabiletti bola túra kamin ornatugha úmtylu sol tynyshtyqty ansaudan tuyndaydy. Búnyng bәrin nege aityp otyrmyz, oshaqtyng bizding taqyryp - teledidardaghy serialgha qanday qatysy bar? Gistonnyng pikirinshe, qazirgi zamanghy adamdar ýshin biz manadan beri jyr qylyp otyrghan oshaqtaghy ottyng ornyn teledidar basqan eken. Qosylyp túrghan televizor shynynda da jayymen janyp túrghan otqa úqsaydy, janúya mýshelerining basyn bir jerge qosugha qabiletti az nәrsening biri de - osy teledidar, janaghy ot siyaqty televizor da meditasiyalyq, jenil gipnozdyq әseri bar.  Oshaqtaghy ot - demalystyng simvoly, oshaq basyndaghyday tynyshtyqty sezinu ýshin televizor aldynda asyqpay jayghasyp, úiyqtamay úzaq otyru qajet, al televiydenie habarlarynyng ishinde kýnde osylay tapyljytpay otyrghyza alatyn birden bir dýnie - serial ghana.  Bir qaraghanda, bәri tamasha siyaqty, mynanday daghdarys zamanda boyymyzdy biraz bosansyta alatyn serialdan ainalmaysyng ba? Alayda serialgha, bizdi qoyshy, Batystyng birtalay zertteushi ghalymdary nege shýilikti eken? Aqparattyq jýielerding amerikandyq teoritiygi Mariy Vinnning pikirinshe, esirtki men alkogoli siyaqty serialgha berilip ketu shynayy ómirdi úmytyp, rahat passivti qalypty tútynugha әkeledi. Telekeyipkerlerding qiyndyqpen jetken jenisteri kórermen sanasynda qanaghattanu sezimin tughyzyp osynday kýidi qalay da bastan ótkizuge sanasyz týrde úmtyldyrady. Teleqúshtarlyq esirtkiqúmarlyqtan tek televizorlyq kayftyng bәsendeuligimen ghana bilinedi -mys. Serialdaghy shytyrman oqighalardyng adam janyn bauraytyny sonshalyq adam osy sәtterde kez kelgen nәrsege ilanghysh bolyp ketedi, Qúdaygha keregi joq týrli tauarlardyng jarnamasyn serial kezinde jiberetini de sondyqtan, basqa uaqytta sau aqyldyng tarazysyna salynatyn sheshimder búnday jarnamalar kezinde avtomatty týrde qabyldana beredi. Amerika jәne aghylshyn psihologtary serial men jarnama jabysqan týrde jappay kórsetile bastaghan shaqtan beri adamdar arasynda sauda maniyasynyng órshigenin bayqaghan. Tauardyng qajettiligi men qarjylyq jaghdayyna qaramastan sauda ýilerining sórelerin typ-tipyl etip ketumen sipattalatyn búl maniya iyelerining yqylas-nazary serial kezinde jarnamalanghan tauarlargha týskenin saraptaghan zertteushiler aqparattyq óndeuding jana tehnologiyalary - neyrolingvistikalyq programmalau (NLP) әdisterining mýmkindikterine tandayyn qaghyp, basyn shayqap otyr. Jәne mәtin ishine kózge kórinbeytin komandalardy, jasyryn habarlardy kirgizip jiberetin NLP (Erikson әdisi) tek jarnama ishine emes, jalpy serialdyng ózine de engizile beredi eken. Serialdardyng әser-yqpalyn zertteu maqsatynda taghy bir top ghalymdar Edenburg zoobaghynda12 shimpanzege januarlar әlemi boyynsha eng ataqty kinodokumentalist Devid Atenboronyng tuyndylarynan 2 ay boyyna 15 minuttyq viydeofilimder kórsetken.  Birinshi aptanyng ózinde 4 úrghashy maymyl teledidar aldyna aldyn ala jayghasatyn jaghdaygha jetken, al sәl keyinirek maymyldar ekrannan kórgen ózge januarlardyng qimyl-qozghalysyna elikteytin bolghan.  Bir qyzyghy, telenarkoman bolyp ketken úrghashy maymyldargha qaraghanda erkek maymyldar televizorgha onday kónil audara qoymaghan. Soghan qaraghanda, әiel zatynyng serial aldynda tabighy osaldyghy bar-au.  Auany lastaghan ýshin avtomobilden bas tartpaghanymyz siyaqty serialdardan, ózge de teleónimderden tuyndaytyn jaghymsyz faktorlardy sipattaghan kezde, biz, әriyne, televiydeniyeden mýlde bas tartugha ýndemeymiz. Qazaqstan - kórermenderining ne kórip ne tyndaytynyn qadaghalap-sheship otyratyn tәliptik Aughanstan emes. Alayda «Bir qaryn maydy qúrtqan bir qúmalaq» siyaqty sanamyzdy ulap, jan-dýniyemizdi bylghauy mýmkin kez kelgen dýniyeni, mysaly serialdardy sau aqyldyng sýzgisinen ótkizbesek telezomby bolyp ketuimiz ghajap emes.

«Abay-aqparat»