Dýisenbi, 25 Qarasha 2024
Áne, kórding be? 4152 3 pikir 30 Qarasha, 2021 saghat 17:13

Dәrethanasy joq, biraq shetelden bloger shaqyrghysh...

Pandemiya salasy turizm salasyna ýlken soqqy jasady. BÚÚ mәlimeti boyynsha әlem elderining turizmine kemi 2 trln dollar shyghyn kelgen. Ekonomikasy turizmge baghyttalghan memleketter kóp zardap shekti, olardyng qatarynda Mysyr, Týrkiya, Grekiya syndy elder de bar. Alayda bir qiyndyq ekinshi salanyng tynysyn ashuy mýmkin. Qazaqstan ýshin ol solay boldy deuge negiz bar.

Pandemiya turisterdi syrtqa emes, ishki turizmdi damytugha iytermelep otyr. Oghan әlemdik shekteuler men ay sayyn shyghatyn koronavirus shtammdary da tikeley әser etude. Syrtqa shyghu qymbat, týrli test tapsyru arqyly әuresi kóp, al eng bastysy qauipti bolghan sәtte, ishki turizmdi damytugha mýmkindik ashyldy.

Ár memleket ishki turizm salasyn damytugha baryn salyp jatyr. Jarnamany ishki naryqqa arnap jasauda. Óitkeni qazirgi pandemiyalyq jaghdayda syrttan turist kelui ekitalay, sondyqtan syrtqa emes, kýshti ishke salu әldeqayda aqtalatyn әreket. Osynday sәtte Almaty qalasy turizmdi damytu ýshin jobalardy iske asyruda, bir qyzyghy sheteldik tanymal blogerlerdi shaqyrtyp, syrttan turister aghymyn arttyrugha basymdyq qoyypty. Pandemiyada.

Búl maqsatta Almaty budjetinen 28,5 mln tenge qarjy bólingen, oghan shetelden 40 bloger shaqyrtylghan. Almaty qalasynyng turizm basqarmasy blogerlerdi qalay tandaghanyn aityp berdi. Olar sheteldik blogerlerdi әleumettik jelidegi paraqshalaryna qarap tandaghan eken. Talap kelesidey, blogerdin 300 myng oqyrmany, sapaly kontenti boluy mindetti. Sheteldik blogerlermen qatar BAQ ókilderi, travell jurnalister de shaqyrtylghan.

«20 bloger Almaty qalasynda bes kýn bolghan. Olar Almaty qalasy men qala manyndaghy tanymal turistik ortalyqtardy aralady. Shymbúlaq, Medeu, Kóktóbe, Ile Alataauy jәne qala ishindegi barlyq tanymal oryndargha bardy», – deydi turizm basqarmasynyng basshysy Sabina Amangeldi.

Barlyghy 20 bloger kelgen, al qalghany jyl sonyna deyin kelmek. Týrkiya, Rumyniya, Katar, Ontýstik Koreyadan da kelgen blogerler bar. Ákimdik blogerlerding jariyalymdary men posttarynan olardyng auditoriyany qyzyqtyru dengeyin de qarap, monitoring jasap otyrghanyn aitady.

Jalpy blogerlerge tólenetin qarjy 28,5 mln tenge, QQS (NDS) esepteytin bolsa, ol  25,5 mln tenge degen sóz. Yaghny әr blogerge 712,5 myng tengeden keledi. Búl qarjygha gonorar kirmeydi, túru, tamaqtanu jәne әue biyletteri kirgen. Jalpy múnday shyghyn arqyly jarnama jasau qanshalyqty aqtalatyny belgisiz. Almaty qalasynyng әkim orynbasary Maqsat Kikimov Zabib Núrmaghamedovtyng Almatygha kelgeni 900 myng lýpil jinaghanan aitty. Áriyne, búl nәtiyjeni esepteu kórsetkishi bola almaydy.

Turist shaqyrmay túryp, ishki turizmnyng ýiilip jatqan mәselesin sheshu kerek emes pe? Qyzmet kórsetu salasyna mәdeniyet engizip, elding «vizit kartochkasyna» ainalatyn dәrethana mәselesin sheship, tabighy aimaqtargha taqtayday jol salyp, HHI ghasyrdyng turizmine say internet jýiesin jasasa, syrttan turist ózdiginen aghylary sózsiz.

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