Kross-jauyngerlik óner japon dzudosynan bastap braziliyalyq djiu-djitsuge deyin barlyq jauyngerlik stiliderdi bir arnagha toghystyrdy. Sondyqtan MMA-nyng tanymaldylyghynda tanghalarlyq eshtene joq, sebebi búl óner kórermenderge әserli jekpe-jekter, mәdeniyetter, oqighalar jәne erekshe túlghalardan qúralghan miksti úsynady. BAQ-ta sport janalyqtary ýzdiksiz payda bolyp, batyl debutanttar, sensasiyalyq nokauttar jәne әserli revanshtar turaly bayandaydy. Songhy birneshe onjyldyqta, әsirese UFC promoushenining arqasynda, aralas jekpe-jek óneri búqaralyq mәdeniyetke endi ghana emes, ol sport, atletizm jәne media turaly týsinikterdi ózgertip, qoghamdyq salada naghyz tónkeris jasady.

Barlyghy qalay bastaldy: jasyryn jekpe-jekterden teleshoulargha deyin

Alghashynda MMA meynstrimnen alys boldy, negizgi ekpin erekshe erejesiz qatal jekpe-jekterge qoyyldy. Degenmen uaqyt óte kele, kólenkeden shyghu ýshin MMA industriyasy jana erejeler engizip, kompromiss jasaugha sheshim qabyldady:

• erejeler;
• salmaq sanattary;
• jekpe-jekterdi baqylaytyn tóreshiler toby.

Múnday «órkeniyetke» beyimdelgen tәsil júmys istedi, teledidar men ýlken platformalarda translyasiyalargha jol ashty. 2000-shy jyldardyng basynda UFC jekpe-jekterining tanymaldyghymen, MMA kiristi bizneske ainaldy. Qatal jekpe-jekshiler men jerasty jekpe-jekterinen bastap jahandyq arenalar men milliondaghan dollarlyq kelisimsharttargha deyingi transformasiya kórermenderdi tartyp almauy mýmkin emes edi.

Shoudyng evolusiyasy

MMA tek qatal soqqylar almasudyng arqasynda ghana tanymal bolghan joq. Oktagon kórermenderge aqyl men tәn, taktika men tózimdilik arasyndaghy kýresti syilady. Árbir jekpe-jek – qaysarlyq pen strategiyanyng tekserisi, múnda januarlyq agressiya siyaqty manyzdy. Birneshe minuttyng ishinde jankýierler karate, boks jәne muay-tay tehnikalarynyng bir-birimen úshtasyp, keyde ýilesimde, keyde qatal shayqasta bolatynyn kóredi.

UFC, Bellator jәne basqa ligalardyng shoulary qarapayym sporttyq is-sharalardyng sheginen shyghyp, әlemdik dengeydegi oqighalargha ainaldy. Býgin Las-Vegastaghy MGM-de jekpe-jek týni tek eki qarsylastyng shayqasymen shektelmeydi. Búl – әlemning týkpir-týkpirinen kórermender ýshin dayyndalghan kýrdeli, oilastyrylghan qoyylym, onyng sezimtaldyq pen adrenalinning sharyqtau shegi tendesi joq.

Jergilikti tabys pen jahandyq auqym

MMA tanymaldyghynyng faktorlarynyng biri – últtyq batyrlardyng payda boluy, olar últtyq ikonalargha ainalady. Mysaly, jekpe-jek mәdeniyetining bir bóligi bolyp tabylatyn Braziliya jәne Filippinder siyaqty elder sporttan alys adamdardy da qyzyqtyratyn әigili jauyngerlerdi tәrbiyeledi. Uaqyt óte kele kóptegen elderde ónirlik favoritter payda boldy, biraq MMA tek tudyng nemese әnúrannyng sheginde qalmaytyn boldy. Onyng jarqyn mysaly – irlandiyalyq aralas jekpe-jek sheberi Konor Makgregor. Ol batyldyqtyn, harizmanyng jәne jeke shou biyligining simvolyna ainalyp, oktagonnan asyp, pop-mәdeniyetke engen jeke brendke ainaldy.

YouTube jәne Instagram siyaqty platformalardyng arqasynda jekpe-jekshiler halyqqa qoljetimdi bola bastady, al olardyng jeke tarihtary jalpy mәdeny múranyng bir bóligine ainaldy. Kórermender sýiikti sportshylardyng jenisteri men jenilisterine janashyrlyq tanyta bastady, búl bir ghana últtyq sәikestikke tәueldi bolmaytyn jana әlemdi ashty.

Media men әleumettik jelilerding әseri

Media da aralas jekpe-jek ónerining tanymal boluyna ýles qosty. Jekpe-jekter, әsirese qysqa beynerolikter formatynda, jyldam qaraugha qolayly kontentke ainaldy. Osylaysha, MMA andegraund sportynan jahandyq industriyagha ainalyp, odan da kóp jýrekterdi jaulap alugha әleuetke ie boldy.

Abai.kz