Qazaqstanda alghash ret júmys berushilerge arnalghan tәuelsiz zertteuding nәtiyjeleri jariyalandy. Zertteu kompaniyalardyng ózin-ózi baghalauyna emes, 100-den astam úiym men 150 mynnan astam qyzmetkerding obektivti derekterine negizdeldi. Zertteu kóshbasshylarynyng qatarynda Beeline Qazaqstan da bar. Onyng nәtiyjeleri HR-praktikalardyng damu dengeyi biznesting tiyimdiligimen qalay baylanysty ekenin kórsetti.

Qazaqstannyng enbek naryghy data-driven HR qaghidatyna negizdelgen jana kezenge qadam basyp keledi. Búghan deyin júmys berushiler reytingteri kóbine kompaniyalardyng saualnamalaryna, sarapshylar baghasyna nemese jekelegen HR-keysterge sýienip jasalsa, endi kompaniyalardy naqty derekter arqyly baghalaugha mýmkindik beretin jana qúral payda boldy.

Dәl osy tәsil Qazaqstandaghy enbek naryghynyng eng iri zertteui – Paryz Bridge jobasynyng negizine ainaldy. Onyng nәtiyjeleri alghash ret 3 shildede ótken Human Capital Forum ayasynda úsynyldy. Zertteudi Qazaqstannyng HR-menedjerler qauymdastyghy men «Paryz» júmys berushiler konfederasiyasy birlesip jýrgizdi. Oghan el boyynsha 100-den astam kompaniya men 150 mynnan astam qyzmetker qatysty.

Alghash ret júmys berushiler reytingi kompaniyalardyng ózin-ózi baghalauyna emes, HR-prosesterding obektivti taldauyna, naqty kadrlyq kórsetkishterge, qyzmetkerlerding pikirine jәne halyq arasyndaghy júmys berushi brendine degen kózqarasqa sýiene otyryp jasaldy. Qazaqstan naryghy ýshin búl júmys berushilerdi birynghay ólshemder boyynsha salystyrugha mýmkindik beretin alghashqy keshendi analitikalyq baza boldy.

HR-marketingten HR-analitikagha

Paryz Bridge zertteui júmys berushini bir ghana kórsetkish boyynsha emes, birneshe negizgi kriyteriy arqyly baghalaytyn keshendi әdistemege negizdelgen. Atap aitqanda, HR-prosesterding jetilu dengeyi, kadrlyq metrikalar, qyzmetkerlerding qanaghattanu dengeyi (Employee Perception Index – EPI), júmys berushi brendining halyq arasyndaghy bedeli jәne salalyq benchmarkter eskerildi.

Búl subektivti baghalaudan data-driven HR modeline kóshkenin bildiredi. Múnda basqarushylyq sheshimder naqty ólshenetin kórsetkishter negizinde qabyldanady.

Human Capital Forum ayasynda ótken «Sheshimderding kýshi. Adam – basty qúndylyq» atty CEO-sessiyasynda Qazaqstannyng jetekshi kompaniyalarynyng basshylary jasandy intellekt pen ýlken derekter dәuirinde kóshbasshylyq, komandalardy basqaru jәne sheshim qabyldau tәsilderining qalay ózgerip jatqanyn talqylady.

Forumnyng ayasynda «Moyyndaudyng kýshi» atty saltanatty rәsimi ótti. Onda Paryz Bridge zertteuining qorytyndysy boyynsha Qazaqstannyng ýzdik júmys berushileri marapattaldy. Zertteu nәtiyjesinde Beeline Qazaqstan «Aqparat jәne baylanys» salasyndaghy eng ýzdik júmys berushi atandy.

Baghdarlama «Dialog kýshi» atty salalyq pikirtalastarmen ayaqtaldy. Sarapshylar zertteu nәtiyjelerin taldap, salalyq kórsetkishterdi salystyryp, әlemdik HR-trendterdi talqylap, HR-praktikalardy jәne bolashaq zertteulerdi damytu boyynsha úsynystar әzirledi.

Beeline Qazaqstannyng Adamdar jәne biznesti qoldau jónindegi diyrektory Jarqyn Bekjanovtyn aituynsha, qazirgi zamanghy HR derekterge sýienip obektivti analitika basqarushylyq sheshimderding negizgi qúralyna ainalyp keledi.

«Býginde tiyimdi HR-sheshimderdi tek tәjiriybe men intuisiyagha sýienip qabyldau mýmkin emes. Derekter ghana qay tәjiriybelerding shynymen nәtiyje beretinin kórsetedi, dәl әri negizdelgen sheshim qabyldaugha jәne adam kapitalyn damytu boyynsha úzaq merzimdi strategiya qúrugha mýmkindik beredi.

Biz ýshin Paryz Bridge-ke qatysu – HR-jýiemizge tәuelsiz bagha alyp, ózimizdi naryqpen salystyrugha jәne jana damu baghyttaryn anyqtaugha mýmkindik ýlken mýmkindik berdi. Zertteuding kompaniyalardyng ózin-ózi baghalauyna emes, naryqtyng auqymdy taldauy men qyzmetkerlerding pikirine negizdelgeni erekshe manyzdy. Beeline-ning joghary nәtiyjeleri adamdarmen jýieli júmystyng naqty nәtiyje beretinin, al derekterding korporativtik mәdeniyetti dәiekti týrde damytugha kómektesetinin dәleldeydi», – dedi spiyker.

Beeline nәtiyjeleri zertteudegi ýzdik kompaniyanyng biri ekenin, HR-prosesterding jetilu dengeyi kompaniyanyng negizgi kórsetkishterine qalay әser etetinin kórsetti.

Beeline Qazaqstan nәtiyjeleri neni kórsetti?

Zertteudegi eng qyzyqty keysterding biri – Beeline Qazaqstan. Kompaniya salalyq júmys berushiler reytinginde birinshi oryn alyp qana qoymay, zertteuge qatysqan úiymdardyng ishinde HR-jýiesining eng joghary jetilu dengeyin kórsetti.

Zertteu qorytyndysy boyynsha kompaniyanyng HR-praktikalarynyng jetilu indeksi 85% boldy. Búl naryqtaghy ortasha kórsetkishten 15 payyzdyq tarmaqqa, al IT salasynyng ortasha dengeyinen 8 payyzdyq tarmaqqa joghary. Baghalau qyzmetkerlerdi irikteu men oqytudan bastap HR-analitika, sifrlandyru jәne korporativtik mәdeniyetke deyingi 21 negizgi HR-prosesti qamtydy.

Joghary jalpy nәtiyjege qyzmetkerler tәjiriybesi men basqaru tiyimdiligine tikeley әser etetin birneshe baghyt yqpal etti.

Zertteu kompaniyanyng ishki kommunikasiyalary men HR-ding operasiyalyq modelin ýzdik tәjiriybe dep atap ótti. Búl eki baghyt ta 100% nәtiyjege qol jetkizip, naryqtaghy ortasha kórsetkishterden edәuir joghary boldy.

Naryqpen salystyrghandaghy eng ýlken aiyrmashylyq qyzmetkerlerdi qarjylyq qoldau baghyty boyynsha tirkeldi: 95%, al naryqtaghy ortasha kórsetkish – 58%. Yaghny artyqshylyq 37 payyzdyq tarmaqty qúrady.

Sonday-aq kelesi baghyttar da joghary baghalandy:

• personaldy irikteu – 90%;
• jana qyzmetkerlerdi beyimdeu – 90%;
• oqytu jәne damytu – 90%;
• qúzyretterdi basqaru – 85%;
• HR-analitika – 85%;
• HR-di sifrlandyru – 85%.

Jalpy alghanda, kompaniyadaghy 21 HR-prosesting 9-y naryqtaghy ortasha dengeyden 20 payyzdyq tarmaqtan astam joghary nәtiyje kórsetti.

Sonymen qatar zertteu tek jetistikterdi ghana emes, odan әri damu joldaryn da kórsetti. Avtorlar nazar audarudy qajet etetin baghyttardyng biri retinde kәsipodaqtarmen ózara qarym-qatynasty damytu mәselesin atady. Búl kórsetkish әzirge naryqtaghy ortasha dengeyden tómen.

Qyzmetkerler pikiri sandarmen sәikes keldi

Eger HR-dyng damu indeksi ishki prosesterding jogharghy sapasyn kórsetse, Employee Perception Index (EPI) qyzmetkerlerding kompaniyany qalay qabyldaytynyn kórsetedi.

Búl kórsetkish boyynsha Beeline – 93% nәtiyje kórsetip, zertteuge qatysqan barlyq kompaniyalardyng ishinde eng joghary oryngha ie boldy.

Búl naryqtaghy ortasha dengeyden 18 payyzdyq tarmaqqa, últtyq benchmarktan 24%-gha, al IT salasynyng ortasha kórsetkishinen 29 payyzdyq tarmaqqa joghary.

Yaghny zertteu bir-birimen tyghyz baylanysty eki nәtiyjeni kórsetti: HR-praktikalarynyng jetilui – 85%, al Employee Perception Index – 93%. Zertteu avtorlary búl payyzdardy jýieli kóshbasshylyqtyng kórsetkishi retinde baghalaydy. Búl jaghdayda ishki prosesterding sapasy qyzmetkerler tәjiriybesine tikeley әser etedi.

Júmys berushi brendi de ólshenetin kórsetkishke ainaldy

Zertteuding taghy bir bóligi Qazaqstan túrghyndarynyng júmys berushilerge degen kózqarasyna arnaldy.

Búl baghytta da Beeline naryqtaghy ortasha kórsetkishten joghary nәtiyje kórsetti. Kompaniyanyng júmys berushi brendining indeksi 50%, al naryqtaghy ortasha dengey 36% boldy. Yaghny aiyrmashylyq 14 payyzdyq tarmaqty qúrady.

Kompaniyanyng ortasha baghasy 10 baldyng 7,42-sin qúrady. Búl IT sektorynyng ortasha kórsetkishinen (6,33) joghary bolghanymen, jalpy naryqtaghy ortasha dengeyden (7,77) sәl tómen.

Júmys berushi brendining ýzdik sipattamalary:

• enbekaqy tóleuding túraqtylyghy – 93%;
• kompaniyany úsynugha dayyn qyzmetkerler – 85%;
• júmys berushige senimdiligi – 81%;
• qolayly enbek jaghdaylary – 83%.

Alty negizgi atributtyng beseui boyynsha Beeline júmys berushi brendi naryq dengeyine teng nemese odan joghary nәtiyje kórsetti.

Biznes-metrikalar ne deydi?

Kompaniya enbek naryghynda joghary baghalanady. Bir bos júmys ornyna 81 ýmitkerden keledi. Salystyru ýshin, salalyq ortasha kórsetkish – 35, al jalpy naryq boyynsha – 26.

Zertteu komanda qúrylymynyng erekshelikterine de nazar audardy. Basshylyq lauazymdardyng 61%-yn әielder atqarady, al 30 jasqa deyingi qyzmetkerler kompaniya personalynyng 35,1%-yn qúraydy. Búl kórsetkishter de naryqtaghy ortasha dengeyden joghary.

Sonymen qatar analitika aldaghy júmys baghyttaryn da kórsetti. Olardyng qatarynda, әsirese jas qyzmetkerler arasyndaghy erikti júmystan ketu dengeyin tómendetu, sonday-aq qyzmetkerlerding әl-auqaty men olardy ústap qalugha baghyttalghan baghdarlamalardy damytu bar.

Zertteu avtorlary dәl osynday damu baghdarlamalarynyng boluy nәtiyjelerdi jay ghana júmys berushiler reytinginen góri basqarushylyq sheshimder qabyldaugha arnalghan qúndy qúralgha ainaldyratynyn atap ótti.

Búl ne ýshin manyzdy?

Songhy jyldary HR tek servistik funksiya boludan qaldy. Zertteu adam kapitalyn basqaru barghan sayyn ólshenetin biznes-funksiyagha ainalyp kele jatqanyn jәne personaldy basqaru sapasyn qarjylyq nemese operasiyalyq kórsetkishter siyaqty baghalaugha bolatynyn kórsetti.

Kompaniyalar ýshin búl óz HR-praktikalaryn naryqpen obektivti salystyrugha, damu josparlaryn anyqtaugha jәne boljamdargha emes, naqty derekterge sýiene otyryp sheshim qabyldaugha mýmkindik beredi. Dәl osynday tәsil úiymdar ýshin jana qalypty tәjiriybege ainalyp keledi.

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