Júma, 27 Jeltoqsan 2024
Bilgenge marjan 6758 0 pikir 29 Qantar, 2016 saghat 12:31

ShAGhYN BIZNES BASTAUShYLARGhA KENES

365info.kz portaly ukrainalyq Netpeak internet-marketing agenttigining jetekshisi Artem Bordatukpeon birlesip, óz isin janadan bastaghandar men tәjiriybeli kәsipkerlerge arnalghan aqyl-kenesterin әzirledi.

Internet arqyly biznes úiymdastyru — qay salany alsaq ta óte tiyimdi әdis. 9 million adamdy qamtityn qazaqstandyq auditoriyany esepke alsaq múnday biznes jolynyng ósimi eng jyldam jәne әleueti zor.

Artem Borodatuk, Netpeak internet agenttigining jetekshisi:

1. Bәrin sanmen ólsheniz

Eger siz sayt ashsanyz — onyng qúny qansha, ol sayt arqyly saudany qanshalyqty arttyrugha bolatynyn esepteuiniz kerek. Eger internetke jarnamanyzdy berseniz — ol jarnamanyng naqty qansha satylym, tranzaksiya men tabys beretinin esepteuiniz kerek.

2. Saytty ýnemi damytyp otyrynyz

Kóp kәsipker saytty jasap bolghannan keyin is bitti dep oilaydy. Búl — qatelik. Sayt jasau — offlayn saudadan onlayn saudagha qaray jasalghan alghashqy qadam ghana. 2013 jyldyng qorytyndysy boyynsha, Qazaqstandaghy barlyq sauda-sattyqtyng 1,2 payyzy internetting ýlesine tiyisti. Salystyru ýshin aita ketsek, Úlybritaniyada búl kórsetkish 12 payyzdy qúraydy., yaghni, әli kem degende 10 esege deyin ósim boluy mýmkin.

3. Jana qúraldardy paydalanyp kóriniz

Internette biznesinizge qatysty týrli saualnamalar jýrgizip kóriniz. Sol arqyly ózinizding biznesinizge sәikes keledi-au degen bir nemese birneshe qúraldardy tandanyz. Áriyne, ne isteseniz de eng aldymen tabys tabudy kózdeuiniz kerek.

4. Orta bizneske ainaldyrugha tyrysynyz

Shynynda da dәl solay. Kóshbasshy bolu ýshin algha qaray úmtylu kerek. Aldynyzgha jana maqsat qoyynyz. Internette AB-test jýrgizu mýmkindigi bar: saytynyzdyng qoldanushylary jartysy sizding internet-dýkeninizding jana dizaynyn kóredi, qalghan jartysy eski dizaynyn ghana kóredi. Osylaysha qaysysynda sauda kóbirek jýretinin bilip, tandaudy soghan týsiruge bolady.

5. Brend jasaugha tyrysynyz

Ózi isinizding atyn shygharugha tyrysynyz. Múnday jaghdayda SEO, PPC (mәn-mәtin arqyly jarnamalau), email-marketing (arzandyghy jaghynan eng tiyimdi әdis) kóp nәtiyje bere alady. Saytqa tikeley kirushiler ýlesi arta týsedi әri adamdar saytynyzgha kóz ýirete bastaydy.

Últtyq elektrondyq sauda-sattyqtyng erekshelikteri

Qazaqstandyq internet paydalanushylarynyng 11 payyzy internet arqyly qyzmet ýshin esep aiyrysady, taghy 11 payyzy internet aryly tauar satyp alady.

Qazaqstandyqtardyng internette jasaytyn saudasy 90 payyzgha juyghy sheteldik internet-dýkenderinde jasalady.

Qazaqstanadghy e-commerce naryghynyng basym bóligi «Air Astana» men «Qazaqstan temir joly» AQ-na tiyesili.

Kóbinese bannerlik jarnamanyng ýlesi basym.

Internet-jarnama – jarnama naryghynyng 4 payyzyn qúraydy.

Qazaqstandaghy e-commerce naryghynyng kólemi 400 million dollardan asady.

Jyldyq ósimi 100 payyzdy qúraydy.

Naryqtyng 2015 jylgha arnalghan boljamy — 3,5 milliard dollar (býkil naryqtyng 5,1 payyzy, 11 million túraqty qazaqstandyq satyp alushylar).

Onlayn arqyly sauda-sattyq kórsetkishteri:

Qolma-qol aqsha – 57%
Tólem kartalary – 17%
Terminaldar – 14%
Chekterding ortasha somasy – 57 dollar

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